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Going Paperless to Save Trees? Think Again.

Banks, credit card companies, utilities – any business that sends us a bill urges us to “go paperless” in order to save trees. Deep down we all suspect that this is more about saving the company postage than it is saving forests, but we choose the option because we think we’re helping the cause to […]

Simplifying the Confusing World of Direct Mail

If our last article, Why Print Matters convinced you to branch out from online advertising and try direct mail, but you don’t know where to start, this post is for you. While there are many considerations, and the issue can be quite complex, there are some basics we will cover here. Many of our customers are surprised […]