Today seems like a great day to share how you can avoid making your Printer’s head spin around and fire shoot out their ears.
1. ASK FOR RUSH PRINTING, BUT DON’T HAVE THE JOB SPECS FINALIZED. You have a project and you need it done by tomorrow, but you don’t have the files, the finalized artwork, know the type of paper or have determined a quantity. Jobs such as these will make your Printer’s head explode, so don’t do this.
2. EXPECT RUSH PRINTING ON SPECIFIC PAPER WITH SPECIAL BINDERY. If you must have the job done right away, you really need to let go of the idea that your piece must be produced on Excelsior recycled lamb’s wool linen with metallic gold threads and then bound with lime green sparkly coils. Defer to your Printer for their house paper stocks and ask what would be the fastest way to finish it.
3. USE A WEIRD PROGRAM TO CREATE YOUR ARTWORK. Industry standard says your artwork should be a print-ready PDF (please do this – no, really), Adobe Illustrator file, In-Design or Photoshop. We have received artwork in very old versions of Publisher, Word, Powerpoint (no kidding), Corel and even Excel. If you don’t have appropriate software to create the artwork, spend a few dollars extra and have your Printer’s design team create it for you.
4. MENTION YOU NEED SOMETHING SPECIAL AFTER THE JOB HAS BEEN ESTIMATED OR PRODUCTION HAS BEGUN. If you want to see anger out of your Printer, then reveal you need a special PMS match for 250 business cards after they have the estimated the job using process color. Or tell them when you are picking up your flyers that you needed them separated into stacks of 100 and shrink wrapped. Many seemingly small changes will affect how the job is processed and completed, so discuss this up front.
5. REVISE YOUR ARTWORK REPEATEDLY. You have found a typo in your brochure, we get it. You want it fixed. After the second revision, you’re going to be viewed as a time-waster. It has become such a problem, many print shops have begun charging for artwork changes after one revision. Your chances of having your project turn out wrong are much higher with multiple revisions.
© 2015 Shelly Fagan
Diversified Print Solutions